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Payd App

app design case study

The Challenge

Payd is a financial rounding app targeted towards students in Ontario. They required a new, integrated brand that included a logo, fonts, colours, user journey maps, app design, and website design. 

The Solution

We sat down with the leaders of Payd and identified what purposes their app and website would exist for, and for whom. We established detailed user journeys for both the website and the application. SL Creative used this discovery information to craft a custom, consistent brand for this company. 

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